About Me
Hello! I'm Sylvan, and this is the place where I showcase my personal brand and journey...
I am a graduate student at the University of Southern California, pursuing a Master of Science in Applied Communication Analysis with a focus on data analysis, strategic communication, and business intelligence. With advanced technical skills in data processing, I am dedicated to understanding how technology and communication shape societal trends and influence business strategies.
As a researcher with a solid academic and industry background, I aspire to provide valuable insights into the evolving relationship between technology, culture, and society. Currently, I am independently developing a personal project that aligns with my passion for innovation and creativity.
In my professional career as a project manager and analyst, I have led cultural research projects, presented at industry conferences, and developed brand strategies by integrating psychological and sociological insights. My work has also involved exploring emerging technologies, such as AI, to design digital personas and innovative business methodologies.
Beyond my academic and professional pursuits, I am also a creator. I enjoy engaging in literary writing, writing book and movie reviews, as well as exploring photography and painting as forms of self-expression.
Feel free to explore my work and get in touch with me if you want to collaborate or just chat!
My Brand System
As a polymath, my personal brand reflects my unique thoughts, values, and vision. Below is a glimpse into my brand system:
- My Research: My exploration of the world
- My Podcast: Combination of thoughts and actions
- My Art Work: See my writing and photography
- My Social Media Accounts:
My Main Projects
TravelNest
SoloVoyage is a travel planning application that embodies my vision and passion for crafting meaningful journeys. Developed independently, it showcases my commitment to mastering the UX/UI and software development process.
With SoloVoyage, travelers can easily plan trips, track expenses, mark destinations, and capture moments through photo uploads and journaling. Whether solo or with loved ones, it offers a seamless blend of planning and preserving experiences.
As an independent creator, my goal is to merge functionality with an elegant design, making every journey uniquely yours.
Ongoing ProjectNatives of the ACG Heterotopia: How Brands Can Connect with Gen Z
Invited by the international marketing platform MMA and the manga platform Kuaikan Comics, popular among Gen Z, the Ylab team presented their research report, "Natives of the ACG Heterotopia: How Brands Can Connect with Gen Z," at the "Stepping into the ACG world " brand marketing conference.
View DetailsWhat marketers can learn from Gen Z cultures across Asia
In a new report by Ylab and Hakuhodo Consulting, Gen Zs across eight markets are studied to understand what shapes their purchasing decisions.
View DetailsShaping Tomorrow: How Video Game Depict Future Los Angeles as Sci-Fi Urban Center
The author concludes that the interplay between technology and society, the representation of multiculturalism, and the ways in which video games serve as cultural artifacts to explore urban identity and transformation, shedding light on how real-world urban dynamics influence the conceptualization of futuristic cities in video games.
View DetailsGen Z's Engagement with Healthy Eating on Instagram: Exploring User Gratification and Social Identity
First, it examines how Gen Z users share and engage with such content.
Second, it investigates how User Gratification Theory (UGT) and Social Media Identity Construction (SMIC) help explain these behaviors.
Finally, it explores how posting about healthy eating shapes Gen Z’s self-identity and social identity.
View DetailsContact Me
If you'd like to connect or discuss a potential collaboration, feel free to reach out via the following:
- Email: sylvanwang@foxmail.com
- LinkedIn: My LinkedIn
- My Resume: Click to Download